The first reason and the most personal one- because it was a way for me to reconnect with my Greek heritage from which I had distanced myself.
The second reason was because I saw a need for a luxe wellness line that felt like the high-end products in the department stores but contained only good natural ingredients without those high levels of preservatives and parabens that the department stores had at the time.
The third reason was because I wanted to be involved in manufacturing- or rather bringing back manufacturing on a local level.
I wanted my line to be about wellness and promote how wellness is really luxurious. So I wanted to use medicinal ingredients that contain many properties that are super good for you but also make sure that they felt good too. I wanted to make sure the application experience was as good as the department store products.
What makes me different is that I am a water-based skin care line that uses certified organic carrier oils and essential oils for aroma. Most indie brands are all oil based! I’m so proud to be a water-based line and be as clean as I am because it’s tricky with water. The reason it was important for me to be water-based was because I wanted my customers to receive the best results and benefits from using YASOU “a toast to your health” skin care products! Those results come from water because water with oils can absorb to the deepest layers of the skin (and that is because of the water). Why? Because we are water creatures – humans are about 60% water.
A cleanser and a moisturizer! Done!
We can’t stop aging so embrace your age! I think graceful aging is about doing that and if you can honestly and genuinely do that your skin will show it. I love being the age I am and sure it crosses my mind that I am getting older but hey it’s okay. I take care of myself, my skin, my body and I feel healthy. Feeling that way is more important than how old I am.
This is such a tough question for me – honestly I love and use all my creams. I cannot answer this but I can tell you I couldn’t live without my vegan face cream set.
Il love meeting all the people that I meet — customers and other fellow makers! I also love hearing when my products make my customers happy.
I really don't like packing and unpacking all my items when I do markets — it's my least favorite thing! LOL.
I'm so excited because I am working on a facial cleanser as I write. Early stages — not quite at the prototype stage but getting close so stay tuned!